I can tell you exactly when the idea of taking a cruise was inserted into my head. It was the fall of 2001, and I was back in school (after dropping out to take a job and subsequently getting canned.) And I took a required marketing class.
At the time of said marketing class, my professor had been contemplating (or dreaming of) taking a cruise. So she assigned us the task of creating a marketing campaign for a cruise line. I chose Cunard, a luxury line, with the task of getting a younger clientele tht was slightly downmarket from their current crop of old folks. (The problem with oldies-as-customers being they tend to die.)
Anyway, I based a campaign around this and -- though not part of the assignment -- came up with a few ads which I attached as an appendix to my report, my favorite being this one:
Man, my photoshoppin' skills sure did suck then...
